Must my company name be on the packaging?

Name and address of the responsible party must appear on the packaging

Yes, this is usually the case: the name and postal address of the party responsible for that packaging must appear on or near the packaging. This does not have to be the retail chain selling the product, but the party that first places the packaging on the market in the EU — typically the manufacturer, brand owner or importer. A PO box address or website alone is not sufficient; it must be an address where the responsible party can actually be reached.

Who the responsible party is exactly depends on the situation. Normally, it is the brand owner or the party that has the packaging filled and places it on the market, and so their name appears on it. For micro-enterprises (fewer than ten employees and turnover or total balance sheet of at most EUR 2 million), it is different: if the packaging supplier is in the same Member State as the micro-enterprise, that supplier is considered a manufacturer and their name and address must appear on the packaging, not that of the micro-enterprise itself. If the supplier is in another country, that exemption no longer applies and the brand owner remains the responsible party whose name is stated.

Where this is set out in the Regulation: Article 15

This obligation follows from Article 15 of Regulation (EU) 2025/40, which governs the obligations of manufacturers, and is reflected in the requirement that the name and postal address of the responsible party appear on or near the packaging. The micro-enterprise exemption and the condition concerning the Member State of the supplier follow from Guidelines C/2026/3084. In case of doubt about who is the manufacturer in a specific case — for example in a chain with suppliers in multiple countries — those guidelines cite the precise conditions, and consultation of the official text is the appropriate course of action.